Avocado farming in Kenya has grown from a quiet backyard tradition into one of East Africa's most promising agricultural sectors. The climate of the central highlands — fertile volcanic soils, generous rainfall and steady temperatures — produces Hass avocados of exceptional quality, with rich oil content and deep flavour.
For smallholder farmers, avocados represent something rare: a high-value crop that does not require vast acreage to be meaningful. A few well-tended trees can produce a steady income for a household, and unlike many cash crops, avocados regenerate year after year. This is the foundation Imara is built on — sourcing directly from these growers, paying fairly and on time, and turning their fruit into world-class oil right here in Kenya.
There is also a broader story. Africa has long exported raw commodities for processing elsewhere. Building modern avocado oil factories, refineries and bottling lines on the continent keeps value where it is grown. Each litre refined and branded in Kenya is a litre of value that supports African workers, African logistics and African brands.
Kenyan avocados are increasingly recognised in international markets for their consistency and clean cultivation. As global demand for healthy fats continues to climb, Kenya, and Africa more broadly, is well-positioned to become a defining origin for premium avocado oil.